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In the newer versions the user was allowed a choice of generic graphical banners, or text-based targeted advertisements provided by Google based upon the page being viewed.

Users could pay a license fee to remove the advertisement bar.

Due to popular demand, Opera Software showed interest in programming its browser for alternate operating systems such as Apple Macintosh, QNX and Be OS.

On October 10, 1997, they launched "Project Magic", an effort to determine who would be willing to purchase a copy of their browser in their native OS, and to properly distribute funds to develop or outsource for such operating systems.

In response, the Opera Software company created a special "Bork" edition of Opera which displayed gibberish instead of but not on any other web site.